Loulou : oui, c'est moi!

When it first came out in 1987, there was a wonderful TV ad set to romantic music and veiled in the mysterious bluish tones of the print ad. It featured a slip of a girl in a classic 20’s bob haircut dressed in a dark stretch dress (so Parisian at the time, very Azzedine Alaia), swaying hurriedly through space on what seemed a film set, and when a voice called out “Loulou”, she turned to us –the viewers-  replying  “Oui, c’est moi” (yes, that’s me). It transported the hazy contours and grainy shots of photographer Sarah Moon to the next level: a Lolitesque seduction.
It has haunted me ever since.

The perfume was meant to evoke ... (more)