Fragrant news: but yes, Darling!

What happens if you have battled with cancer, had to go through chemotherapy hiding your head from people all the while under a silk scarf and thankfully came out triumphantly? Why, you launch a scent with your name on it, of course, darling! Well, that's what happens if you're a celebrity, not a mere mortal... Or perhaps celebrities have mega-bills to pay after such an ordeal as well, especially if the career has taken some slack due to unforseen circumstances. Here at Perfume Shrine we wish a swift recovery to everyone in need of one.

So Kylie Minogue, bless her health, is launching Darling, a new scent in November that will feature notes of starfruit, freesia, boronia (which is a rare and beautiful blossom that thrives on australian soil) and australian sandalwood (which is a little drier than the Mysore variety of India). The collaboration is with Coty corporation who I remind you launched the Beckham and Posh's Intimately fragrance recently. The new scent is capitalising on Kylie's  personality and Australian heritage (Captain Cook, coalas, sharks, surfing, good beer, rugby, really good actors? what exactly? they don't specify...) and summons us to smell the way Kylie smells. The nose behind it is Thierry Wasser of Firmenich. According to The Mirror, which is as reliable a paper as you wish it to be, everyone was taken by how sweet and un-diva like Kylie has been. Expect to see the new perfume in Australia (naturally), the UK, Ireland, rest of Europe and the Asian market. The US is not considered as a possible market; not just yet, at least. It remains to be seen of course if the juice is worth the campaign it will surely necessitate. It might, you know, especially if one considers the lovely boronia in there.

The bottom line (pun intented) is I am shocked I tell you, simply shocked! A celebrity launching a scent? Unheard of!!

Stay tuned for my next post which will tackle a much anticipated new release!

Pic originally uploaded by Theresa Duncan.

What a lovely image I awoke to...naughty girl !

Given my line of work, I'm the last one to belttle those with misfortune, but, Yowza!
Just what we need- more celebrity perfume...
chayaruchama () - 12 10 06

I wish all the best for Kylie, whom I like. It's just that there is an abundance of similar concepts on the market and I doubt it can prove as successful as need be. But it might smell good, which would be fabulous.
perfumeshrine - 12 10 06

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Monalisa A Lina () - 30 07 11

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