Fragrant news: even more to come....

Other new releases have us left if not in such rapt attention, at least with an eye for a pleasant surprise at least. 

Lalique Encre Noire (black ink) is the fourth masculine fragrance by the venerable crystal house and looks to be very woody. The nose behind it is Nathalie Lorson of Firmenich and the composition will pair 2 varieties of a rich undergrowth that surely is every construction engineer’s dream and nightmare, vetiver. The Bourbon vetiver variety with its warm, velvety , leathery ambience is married to Haitian vetiver which is more mysterious and smokier to the point of dirty. Sounds promising…
The same company is also releasing a new limited edition of crystal bottle for their eponymous original scent, as is customary in recent years. Collectors take note.

Miller & Bertaux  have created Bois de Gaïac et Poire, a composition of gaiacwood and pear. Issued first at their Parisian boutique on rue Ferdinand Duval (end of September) and later at other global points of sale.

Givenchy is hot on the heels of antagonism with their Jardin d’Interdit. No further info as yet, but the name alludes to a more floral flanker on their already tired in my opinion interpretation of L’interdit of recent years (a reformulation of their classic aldehydic floral immortalized by Audrey Hepburn which had many doubting their noses, as no formal warning had been issued on the issue ).

Christian Dior capitalizes on the success of Addict with their new Addict Extrême , which begs the question how much more extreme can one go, but I digress. However it is refreshing to see a tendency towards what seems to be deeper scents, lately (I would be very surprised indeed if this new version is a light or fruity specimen!).

There also plans for a men’s scent by Tom Ford , as well as the debut fragrance by Dsquared fashion designing duo, announced as 2007 releases, but still very vague about specific dates.

Boss is also issuing Baldessarini Ambré, a flanker to their masculine Baldessarini line which encompases the original and Del Mar versions. (although I like the former I was not thrilled by the latter). P&G who are responsible for the new perfume tell us that it will feature notes of red apple and mandarin with a heart of violet (I see a trend emerging )and leather, the whole finishing on oakmoss, vanilla, amber and labdanum. The central idea was to instill a whisky accord and the idea is pleasant enough, especially for those who would like the zing of a shot without the migraine. Set to launch come February. 

And last but not least Bottega Venetta, the uber-luxury house will jump on the bandwagon of scent launching a perfume for women by nose Olivia Giacobetti of Dzing, En Passant and Preparation parfumée Andrée Putman fame. I am all nostrils with anticipation…

19 October 06 - 06:33 | two comments | No trackbacks
two comments

A Lalique scent that veers away from sugar? Promising indeed (OK, I’ll admit I haven’t smelled the gents’ fragrances – but the gals’ are too desserty for my taste, even if the simple crystal flacon of Le Parfum Lalique was stunning)! Now that ink scents are coming, I’m eagerly waiting for somebody to use that wonderful glue I remember from childhood in a perfume….. It came in a metal container (later on, as modern times arrived, in a green plastic one) and smelled of almonds and honey and marzipan and much, much nicer things than school, where we used it! (and hey: I liked school!)
dinazad ( email) - 20 10 06

Indeed the feminine scents in the Lalique line could shatter crystal with their sweetness!
Ink is an interesting smell and I am sure the glue you describe must be very interesting too. (Marzipan has indeed a glue-like aroma, wonder why?). My most vivid glue memory however is a tactile one: liquid glue getting dry slowly between thumb and fingertip, forming threads. Fascinating in a most childish way!
perfumeshrine - 20 10 06

Sleeper in the valley

metamorphosedeNarcisseDaliperso

L’artisan’s new Fleur de Narcisse brought to my mind something I had read a long time ago. Joan Julliet Buck, editor of French Vogue, was for years addicted to wearing a narcissus poeticus absolute. She used to wear one drop on each wrist, it being so concentrated that it was all she ever needed. “Two in the bath were enough to send silver running down the walls; it set the world throbbing out of control when I wore it. It became a little weird. It was only years later that I read that inhaling too much of it can make you mad”, she has been quoted to say.
Madness, poetry, out of control: in short both mythology and the damned poets of the 19th centrury. Fleur de narcisse does nothing conventionally pretty and is so heart achingly multifaceted to warrant elaborating.
Narcissus poeticus, the asphodel of Greek mythology, the flower of the underwold; of oblivion and perdition. And yet, the daffodil (the common name for its brother, the pseudonarcissus) is botanically-speaking a purported cure for madness.

Daffodil or “Lent Lily,” was once white; but Persephone, daughter of Demeter (Ceres), delighted to wander about the flowery meadows of Sicily. One spring-tide she tripped over the meadows, wreathed her head with wild lilies, and, throwing herself on the grass, fell asleep. The god of the Infernal Regions (called Pluto by the Romans), fell in love with the beautiful maid, and carried her off for his bride. His touch turned the white flowers to a golden yellow, and some of them fell in Acheron , the underworld river, where they grew luxuriantly; and ever since the flower has been planted on graves. Theophilus and Pliny tell us that the ghosts delight in the flower, called by them the Asphodel. It was once called the Affodil. (French, asphodéle; Latin, asphodilus; Greek, asphodilos.)

Narcissus, also enters the associations; the greek mortal who fell in love with his youthful image as reflected in the clear waters of a pond. It was his punishment for rejecting so cruelly the nymph Écho. The best known version of the myth is contained in Metamorphoses by Ovid.

And then more aptly than anything else, Rimbaud’s poem “Le dormeur de Val” (Sleeper in the Valley) enters my head. Of course the poem was written about war and the sleeper is a dead soldier...The arresting imagery of this exquisite poem written at the tender age of 16 was what Fleur de Narcisse evoked in my mind immediately.

C'est un trou de verdure, où chante une rivière
Accrochant follement aux herbes des haillons
D'argent; où le soleil, de la montagne fière,
Luit: c'est un petit val qui mousse de rayons.

Un soldat jeune, bouche ouverte, tête nue,
Et la nuque baignant dans le frais cresson bleu,
Dort; il est étendu dans l'herbe, sous la nue,
Pâle dans son lit vert ou la lumière pleut.

Les pieds dans les glaïeuls, il dort. Souriant comme
sourirait un enfant malade, il fait un somme:
Nature, berce-le chaudement: il a froid.

Les parfums ne font pas frissonner sa narine.
Il dort dans le soleil, la main sur sa poitrine
Tranquille. Il a deux trous rouges au côté droit.

by Arthur Rimbaud, novembre 1870
Here is an english translation by Lisa Yannucci (scroll down)

Spraying Fleur de Narcisse on the skin, the verdancy of rich vetiver married to pungent virile leather reminds me of the wet black earth and the oily old tar of a dirty forgotten road. Masculine soiled boots tread on a never ending journey through fields scattered with heady fatty asphodels into the great unknown. Poignant cries of the damned tear the heart strings. Sweet and salty grains of pollen fly into the air, reminding the joys of what cannot be had any more; the light, the sun, the warmth. Sad powder and wetness, warm cloth and cool dampened hopes; one last whiff of rich smoke before succumbing to the fate of us all...

Part of the new privée collection of millesime/harvests by L’artisan parfumeur, first of which was the crystalline floral Fleur d’Oranger   made by Anne Flipo using the Tunisian orange blossom Vergers de Nabeul from the spring 2004 harvest and launching it in 2005.
This new one is also made by Anne Flipo using the exceptional harvest of narcissus blossoms from the volcanic area of Lozère, part of the Languedoc-Roussillon region in southern France during the days of June 6th and 7th of 2005.
The official notes are: narcissus, hay, hyacinth, blond tobacco, iris, blackcurrant bud, moss and leather.
Released as a limited edition in only 3000 numbered bottles of Eau de parfum 100ml encased in wooden boxes like a fine vintage of wine, foiled with silk paper, the bottle engraved with narcissus flowers, it will retail for 240 euros which is around 300$. Exorbitant price for sure, but narcissus poeticus is an extremely costly ingredient anyway.
Available from
First in fragrance/Aus liebe zum duft in Europe as we speak and soon in the US in November at L’Artisan Parfumeur Soho, Henri Bendel, and Madison Avenue boutiques, select retailers and the L'artisan boutique on-line.

Pic is "La Metamorphose of Narcisse" by Salvador Dali courtesy of perso.orange.fr

20 October 06 - 11:09 | six comments | No trackbacks

six comments

Dear God, Helg…
THAT good?
Rimbaud good ?
Dali good ?
Help me, Jesus [Yahweh, Allah, Buddha, et al]...

All one really has to do, is mention volcanic areas of Languedoc to start my salivation [what a cheap date I am!].
chayaruchama ( email) - 20 10 06

Actually, you’re a very expensive date, if you are keen on Languedoc volcanic areas! LOL
Seriously, this is definitely not a plain, simple soliflore and it evokes sadness and wonder. It is completely magical.
perfumeshrine - 20 10 06

Hi Helg….

Thank you for directing me to your review. It is beautifully done. Now, I am even more anxious to try this. Once I receive it, I’ll let you know what I think of it on my skin. I’m hoping it evokes the sadness and wonder that you wrote about.

Dawn
Dawn ( email) - 31 10 06

Thank you for the time it took you to read it and for your comment Dawn. I am looking forward to hearing your impressions once you test it and have formed an opinion. It’s a complex multi-layered perfume, not a soliflore, despite the name.
perfumeshrine - 31 10 06

Really, Helg, your prose is becoming more and more magisterial. I must sniff this.

And your blog is up there with the best of the rest; I’ve missed it whilst I’ve been away.
Leopoldo ( email) - 01 11 06

Your touching comments will give rise to a head of magisterial proportions for me, for sure, Leopoldo! Thank you for the wonderful compliment and hope you catch up with the reviews. Hope you had a lovely time, wherever you went.

Fleur de Narcisse was definitely one that made a deep impression, much more than the simple Fleur d’oranger from last year.
perfumeshrine - 02 11 06

Fragrant news: Billet doux and F! for men by Fragonard

Fragonard, french house in Grasse, the capital of fragrance in Provence, is issuing Billet Doux, a new women's fragrance to celebrate their 80th anniversary in the perfume business. Billet Doux -which means "love letter" in english- revisits a classic Fragonard perfume which was discontinued, so this is a re-creation actually.
The scent is "a homage to the most stunningly scented blossoms of the French Riviera" while the beautiful flacon "is nestled inside a luxurious, golden envelope"(according to Osmoz). The bottle is indeed all curves and golden opulence, a nod to old-fashioned retro style.
It encompasses a refreshing top note of mandarin Orange, bergamot and lemon , seguing into middle notes of Sweet William carnation, peony and shades of frangipani Blossom, with a woody vanillic base of cedar, vanilla and musk. It comes in a 50ml/1.7oz bottle of Eau de Parfum at the price of 45 euros.

F! for men is a perfume purported to be "as saucily bold and impertinent as an exclamation point". A woody-spicy scent with accents of amber and leather, encased in a minimalist aluminum cylinder that can be recharged (very good idea; although the refills come in a gigantic 600ml quantity). The scent itself features a citrus spice opening of bergamot, black pepper, verbena, juniper berry; a heart stage of gaiac wood, nutmeg and clove; and the final drydown includes the fragrant notes of cedar, patchouli, amber and leather. (via Osmoz). The eau de toilette comes in bottles of 100ml/3.4oz and the really big 200ml/6.8oz. In the line there can also be found an after shave balm in an aluminum bottle with pump and a shower gel exploring the same fragrant ambience.

 

Pic is Billet Doux by french painter Jean Honoré Fragonard

two comments

Love letters, and F!...
Is Fragonard trying to tell us something, Helg?
Could be lovely- let us know if you get to sniff before the rest of us do !
chayaruchama ( email) - 21 10 06

Most certainly I will. And they do sound interesting (but then, what doesn’t in the beginning?). My Fragonard experience is limited, though, for now.
perfumeshrine - 21 10 06

Givenchy: time for classics again?

audreygivenchyaudrey1

According to industry rumours, Parfums Givenchy are scheduling the relaunch of many of their classic fragrances in limited editions to celebrate the house's 50th anniversary in 2007. Ultra elegant  Hubert de Givenchy is no longer head of the house to rejoice, but I bet this would be good news all the same. In the last decade due to dubious launches, especially since the company was acquired by the LVMH Group, parfums Givenchy were seen as a poor relation to Christian Dior, Chanel and Yves Saint Laurent. The latest offering  Ange ou Démon did not help in this regard, I'm afraid, although the reviews for Amarige Mariage are leaving some leeway of hope.

In this day and age the most prevalent products on Givenchy perfume counters and their best known perfumes for women are Ysatis, Amarige, Organza and Very Irrésistible. Recent attempts to spin a special yarn of quality resulting in the Harvest series of 2005 (issued however in 2006) for the above perfumes, highlighting the one pivotal flower in each of the compositions with an exceptional harvest of blooms for it -namely mimosa for Amarige, jasmine for Organza, and rose for Very Irrésistible- have met with some lovely results; my favourite out of those has been the Organza Jasmine Harvest, a trully deep floriental that is redolent of the jasmine bush. Ysatis Iris had preceeded them in 2004, but the marketing behind it did not focus on the wine-harvest connection, an aspect they have wisened up to.

In an effort to satisfy news-thristy department stores audiences the house has become tired and full of "flankers"; industry name for perfumes that follow in the wake of a previous successful release capitalising on the name and exposure of the original in order to generate more interest in the brand. Such a case it proved to be for Insensé Ultramarine (1994) Xeryus rouge (1995), Extravagance d'Amarige (1998), Amarige d'Amour (2002) , Hot Couture white collection (2001), My Couture (2002), Pi Fraîche (2001), Insensé Ultramarine Ocean spirits series for men (2002), Insensé for her (2004), Insensé ultramarine beach in Boy and Girl  versions(2006) and countless others. All in all a staggering 61 perfumes in as much as 49 years, of which only 9 were issued in the first 30 years of the house's history!! That means 52 launches in the last 15 years!! (if we consider the fact that Amarige was the 10th, launched in 1991). Think about it. It's preposterous.

Many of those did not even register, not making one tiny bleep on the radar, which is quite natural when one is faced with such a wide selection of fumes to choose from. The mind boggles and the nose stops to function properly at some point. Not to mention that a perfume counter can accomodate only so many bottles before it looks like a bad case of a discount warehouse.

The most interesting and unique offerings yet have been discontinued or are very hard to find: Givenchy Gentleman, a sturdy leather/woody of 1974, and Organza Indecence of 1999, a deep cinnamon vanillic composition that proved very popular in the US, and of course the citrusy classic Monsieur de Givenchy of 1959, the one which was kept into production because it was mr.Hubert's personal scent, are all such cases.  However such chic classics as the original Audrey Hepburn favourite L'interdit (=the forbidden), a violet laced aldehydic floral from 1957 for a most elegant lady , Givenchy III a chypre of the most noble character coming out in 1970, and the even more elusive clean, aldehydic hesperidic Le De Givenchy (issued in 1957 -same year as L'interdit; something unheard of the time- and also linked to Audrey) are set to be among the new relaunches. Supposedly keeping the original formulae and issued as limited editions for fans and collectors, this is both an admirable task as well as a difficult one, what with the scarcity of certain ingredients and the lack of the bases of yesteryear. Hope springs eternal however and I can't find it in my heart to bypass such an effort. Let's see what happens.

The first to see the light of day is the original L'interdit, following its reformulation a couple of years ago which left its fans in rapt disillusionement (and yes, the oxymoron is intentional). It will be available next August. Hurray for Givenchy fans and hopefully a new begining for a house that seemed disoriented for quite some time.

Pic depicting Audrey Heburn and Hubert de Givenchy comes from Audrey1.com

Next post will be about a thorny subject in perfume making.

two comments

My ex brought me a bottle of L’interdit from the duty free shop on his first business trip overseas. I thought the red fabric moire box was a bit over the top, and the juice rather “old” for me, but I did grow to love it. Now, sadly, the juice, although carefully stored, has turned, and I find myself longing for the experience of wearing the untained version. Now, I have some hope that the reformulation of the reformulation to capture the original will be mine ;-)

I agree with the observation that spewing out so many frags is odd and self-defeating. Rather desperate and transparent attempt to try to capture some of the market, and failing doubly, in the attempt, and also in the way it has cheapened the name of Givenchy.
Anya ( email) - 25 10 06

It must be heartbreaking to unearth a vintage frag only to find it has turned…So sorry about that. Well, it happened in a time frame when your mourning won’t be for long, so I guess you’re lucky in a way: less than a year ahead.
Givenchy has been losing credence in the last decade slowly and surely. It’s high time they picked themselves up! Let’s wish them best of luck.
perfumeshrine - 25 10 06

Oakmoss and chypre: you've come a long way baby!

oakmossbiopix

Oakmoss has got to be the most controversial ingredient in perfume in recent history. For years used for its mossy, sensual quality and an integral constituent of chypre compositions married to a citrusy top note, traditionally bergamot, it has gone under the strict scrutiny of European regulations and IFRA -the regulatory body for scent materials. And it became the controversial issue in relation to the alleged reformulation of classic Guerlain perfumes, resulting in brouhaha of gigantic proportions. Let's try to sort the mess out a bit.

Basically oakmoss is a type of light green to green black lichen, a fungus growing on trees found in many mountainous temperate forests throughout the Northern Hemisphere, including parts of France, Portugal, Spain, North America, and places in Central Europe (Yukoslavian oakmoss was very popular). It forms clumps of bushy thalli. The growth of such lichens indicates good air-conditioning in those areas, as the organisms abhor pollution.
Oakmoss grows primarily on the trunk and branches of oak trees, hence the name (mousse de chêne in French); but lichen is also commonly found on the bark of other deciduous trees and conifers (fir and pine). Technically oakmoss belongs to the genus Evernia and is named Evernia prunastri, differentiating it from its cousin tree moss growing on pines and firs, Evernia Furfuracea. Interestingly, this last ingredient has been found packed into Egyptian mummies.

In perfumery oakmoss has been prized for its aroma, heavy and oriental-like at first, becoming very refined when dried, reminiscent of bark, seashore and foliage. It imparts a wet forest floor aroma in compositions resulting in a naturalness and rich earthy, damp and creamy undercurrent when used with restraint. Its remarkable quality is its ability to render a velvety softness to floral bouquets, green fragrances and heavy orientals alike, also possessing fixative properties imparting longevity in the perfumes that contain it and anchoring the more volatile notes.

Francois Coty, contrary to popular myth, was not the first one to capitalize on its fragrant properties in his Chypre in 1917, which inaugurated a new fragrance family. He did make it popular though and is indirectly responsible for the birth of many wonderful spawns, so a belated huge thanks is in order.
Chypre means of course
Cyprus, the greek island of Venus with the rich history , and this is where the composition originated, albeit in a less standardised form, even from the time of Romans who created a mix of storax , labdanum and calamus (ingredients also present in chypre perfumes) in the island of Cyprus; this gave rise to the Middle Ages and Rennaisance alloys with oakmoss at its base.
We learn from Ayala’s excellent
Smelly blog that as early as the 12th century AD pastilles and “Oyselets de Chypre” (Chypre Birds) were made by mixing labdanum (a resinous material combed off the hair of goats grazing on cistus labdanum/rockrose), styrax and calamus, with the addition of tragacanth. This was burned as incense, alluding to the ancient ritual origins of perfume “perfumum” (=through smoke); while the birds served decorative purposes and scented the air. It wasn’t until the 14th century that oakmoss was added to these pastilles. Two recipes from 1777  for chypre compositions include oamoss as well as civet, ambergris, musk and various resins and plant aromatics, two of which are rose and orange blossom.

With Coty’s Chypre though a new direction emerged resulting in a plethora of variations with such prestigious members such as Femme, Mitsouko, Bandit, Jolie Madame, Tabac Blond, Cabochard, Cuir de Russie, Aromatics Elixir, Miss Dior, Diorella, Knowing, Ma Griffe, Paloma Picasso and hundreds of others.
The inclusion of oakmoss in those compositions was a foregone conclusion.

However the European Union allergens regulations have changed our understanding of that last part. Deeming oakmoss - and not only that one- an ingredient that has been tied to specific dermatological averse reactions they issued a list of restricted ingredients. The Colipa site and especially the 7th and 36th amendment are of great interest to anyone researching this issue.
More specifically the IFRA regulation states that
"Oak moss extracts (e.g. absolute, resinoid, concrete, etc.) obtained from Evernia prunastri should not be used such that the level in consumer products exceeds 0.1%. In the presence of tree moss extracts the level of oak moss has to be reduced accordingly such that the total amount of both extracts does not exceed 0.1% in the final product.
Furthermore, oak moss extracts used in perfume compounds must not contain added tree moss. Tree moss contains resin acids. The presence of resin acids can be detected by using a routine analytical method available from IFRA*. However, traces of resin acids are unavoidable in current commercial qualities of oak moss. As an interim standard, these traces must not exceed 0.1% (1000 ppm) dehydroabietic acid (DHA).
This recommendation is based on test data on the sensitising potential of oak moss and tree moss extracts, their cross-reactivity and the absence of sensitisation reactions when tested at 0.6%. In addition, it has been shown that oxidation products of resin acids contribute to the sensitising potential. This adaptation to the Standard aims at reducing exposure to resin acids, while waiting for the final outcome of a current research program.”

This ascertains that it is not oakmoss that is the culprit here, but probably its combination with tree moss. The issue however puts a spin on the reformulation of certain perfumes. Since the rise of the controversy it has been suggested that a warning label on the box of the perfume stating those specific ingredients included (more on that will be the theme of another article) might be the saving grace for those well-respected, nay treasured formulae of yore, especially the historic Guerlain ones. Mitsouko and Parure were prime candidates for a sweeping metamorphosis that would leave them harmed beyond any recognition. Lots of others as well. The official line of Guerlain PR had been denial of any reformulation up to a certain point in time, while in the last couple of years they admitted that the whole commercial line would be re-vamped by the end of 2005 to conform to IFRA regulations. No matter what solution might be suggested the result is that some amount of reformulation has indeed taken place (for the record, some people were in favour of the inclusion of the potential allergens with a warning on the box; others were championing the idea of including them only in parfum concentration or in the boutique exclusives, an idea that frankly reeks of elitism to me).

How could one preserve the use of oakmoss and where would one find it still then?
The “quenching” hypothesis is a fascinating proposition (Opduke as far back as 1976) and consists of the suggestion that inclusion of the anti-inflammatory azulene (naturally occurring in soothing chamomile) might cut down the risk of irritation presented by various objectionable ingredients.
However the odour profile of azulene coupled with its blue colour have presented the perfumer with a challenge as how to incorporate it in such a way as to remain in the wings.
The inclusion of eugenol and limonene at defined ratios to some other sensitising agents (cinnamaldehyde, citral, phenylacetaldehyde) is also worth exploring in regard to oakmoss.
It is debatable if the risk of a rash is so great a concern to warrant complete ban on specific ingredients for everyone. After all fyrocoumarin in elevated doses is also as much a suspect and even methyl eugenol which occurs in basil and rose oil has been called a systematic carcinogen. I do not see a ban on those however.
Many products
still use Evernia prunastri (oakmoss) in their formula , they even state so on the box, often with tree moss also included in defined ratios,  while others capitalize on the alluring notion of bringing out our inner dryad while using this sensuous forest ingredient still.
Master perfumer
Arcadi Boix Camps  claims to have succeeded in substituting oakmoss for other combinations that produce a comparative smell, however there is not enough searchable info on what exactly that might be.
Natural perfumers are continuing to use oakmoss  absolute rendered by solvent extraction and state its constituents as evernic acid, d-usnic acid, atranorine and chloratronorine. According to Robert Tisserand it is indeed a dermal and mucous sensitiser that should be avoided in pregnancy and epilepsy, but its risks for general use are in direct proportion to the manner of use and ratio in a mix.
Like with everything else, an informed choice is the way to go and hopefully some aspects of oakmoss have been highlighted here.
A newer crop of perfumes that assume the identity of chypre under the alias “mossy woods” in Michael Edwards' classification of perfumes has cropped up in recent years resulting in offerings such as Narciso for Her, Lovely by Jessica Parker, Lauren’s Pure Turquoise and Comme des Garcons White. Those pleasant perfumes substitute oakmoss with a grassy background of patchouli and vetiver that somehow does not smell distinctly chyprish like the classic ones. Whether this is the only way to go for the chypres of tomorrow or there is still a place for traditional oakmoss-laden chypres remains to be seen.

Pic of oakmoss growth from biopix.com

six comments

Great post, and VERY thorough, dear Helg.
I presume that you, like myself, adore this natural resource.
Just for perspective-
It has been known, for over 40 years now, that citrus [including bergamot] and lavendar oils, when exposed to sunlight on the skin, cause a rash known as Berloque’s dermatitis [after the pendant shape of the rash-,hence, berloque=pendant]...

As far as I can see, no “warnings” on perfume labels call one’s attention to this !
{I discovered Berloque’s in the 70’s- ironically, because I wore my Mitsouko all the time, even in the ocean]

There are always going to be allergens.
I guess, when in doubt – don’t…
chayaruchama ( email) - 24 10 06

Thanks for the kind words, Chaya. It is a matter that requires some elaboration. My love for the material’s smell has been nurtured in classical chypres and the loss would be insuportable, although I enjoy the new “modern” chypres as well (but can distinguish between the different physiques, all the same).
I knew about the photo-induced toxicity of certain citruses, but the exact lingo of that rush was eluding me. Thanks for providing the info and yes, it’s a point that has not been lost on me either.
perfumeshrine - 24 10 06

Oakmoss is the scapegoat of a regulatory system gone mad. Yes, it is a sensitixer and irritant, still no reason to ban it. A warning should siffice, and if other perfumers have found, as I did, that using a touch of ambergirs with a below-minimum amount of oakmoss tincture provide the full bravado of the oakmoss experience, then a nice alternative is at hand.

About the Berloque dermatitis and the industry response: true, there are no warnings, but there are now strict limits on the use of bergamot, in particular, as it is the main culprit, as is lime oil, expressed. Many perfumers have turned to the distilled versions of these oils, voluntarily.
Not quite the same scent, of course, but a compromise, as it seems all is in today’s world.
Anya ( email) - 25 10 06

Anya, great perfumer’s info on what could be done in order to keep oakmoss as an ingredient. However, surely, ambergris is so expensive and rare that it would defeat the purpose of bringing out a product that would be both not very expensive and conforming to the no sensitising demand. Seems to me like something’s got to give!
Extremely interesting about the different methods of rendering the oil of bergamot and lime oil: so distilled is less photo-sensitising than expressed? Thanks for that piece of info, didn’t know that.
perfumeshrine - 25 10 06

Fascinating article, Helg. I agree with Anya; there are so many potential irritants in perfumes, it does make one wonder why the IFRA would target oakmoss. Obviously oakmoss needs better lobbyists!
Twitchly - 07 11 06

I am glad you find it worthy of your attention Twitchly and welcome to my blog.
Oakmoss is not alone in the list of irritants targeted by IFRA (you can see some more here:
http://membres.lycos.fr/leflacon/informa..
but it does make a huge difference as it is such a pilar in so many well-known perfumes, so the repurcussions are of course greater.Let’s see what happens next.
perfumeshrine - 07 11 06

Mandarins and dragons

The newest fragrance created by perfumer Christopher Sheldrake for Les Palais Royal de Shiseido and Serge Lutens,Mandarine Mandarin, has its place in the line-up of usual suspects for things weirdly appealing. A tradition that Lutens is keeping with religious zeal injecting a little je ne sais quoi in his compositions that keeps everyone guessing if this is an inside joke of a man of humble beginnings playing a nasty one on the bourgeois who flock in Palais Royal or the jarring string note of a genius quartet that is knowingly swayed by fervent feeling and not impeccable technique.
From the alarming menthol opening of Tubereuse Criminelle to the strangely pleasant unwashed intimates of Muscs Koublaο Khδn, making a stop at the rough bitterness of dark chocolate and patchouli of Borneo 1834, his exclusive range especially is unconsolidated with weird notes of an alchemical nature that result in perfumes of distinct character and astute modernity.
Mandarine Mandarin has the edge smoothed a bit, making it an approachable and wearable exclusive for people who like oriental compositions as a rule.

An intelligent play on words, it alludes to both the succulent fruit with the tart aroma and the Chinese language/dialect of intellectual officials during the great dynasties of Chinese history and still spoken today. And indeed the fruit got its name because it was exploited by those high-ranking government officials in China (mandarins).
The limited edition bottle for Mandarine Mandarin depicts a blue Chinese dragon coiling around the familiar bell jar which is filled with a deeply orange jus. The official notes include Chinese orange, nutmeg, candied mandarin, orange peel, smoky tea, labdanum, tonka bean and ambergris.
It is available from Les Palais Royal Shiseido in Paris or on-line for people residing in Europe.

Mandarine Mandarin, a journey into the phases of a citrus, manages to evoke different stages in a mixed up sequence that defeats linear storytelling going back and forth all the while.
As the vial opens, it smells like scraping nails on the peel of a ripe mandarin, tart juicy aroma, lifelike in much the same way as L’artisan Mandarine tout simplement is, for the first couple of minutes. As you pick the fruit in your hand to unpeel it hungrily though the dark hidden side of it reveals it has spoiled, the particular rot of
hesperidia left in a damp cool place for quite some time, matte green turning to grey-white skin smelling ammoniac-laden, almost repulsive. A dry tannic smell that subdues the candied peel which appeared in Le Myrrhe first (allied there to sweet honey, amber, jasmine, sandalwood, bitter almond and lotus, making it a sweet confection rather than the drier ingredient it is inspired of). The ambery depth of Mandarine Mandarin makes its presence known from the start almost and because it is very much an orientalised tale of places closer to the Middle East than the Far Orient the glorious addition of Arabian spices laces the vanillic fruity marmelade that ensues. And when you’re almost ready to think it’s really a play between sweetness and rot, life and death, maturity and old age, there comes the reminder of youth in the form of a radiant orange blossom note. Not wide-eyed innocent, nor inexperienced but with the mellowness of Fleurs d’oranger (notes of orange blossom, white jasmine, Indian tuberose, white rose, citrus peel, hibiscus seeds, cumin, nutmeg) and a whisper of its feminine seductiveness. It’s what remains on the skin poised for hours.

Pic is of the limited edition dragon bell jar courtesy of Autourdeserge.

four comments

Aren’t you passionate…
WOOF !
Of all the reviews I’ve read, yours is steamy and making me rethink the necessity of sniffing this.
Lovely prose, my friend.
chayaruchama ( email) - 27 10 06

Hehe, steamy is a nice word! It’s a perfume with an erotic undertone, although at first it appears completely different. It slowly grows on you.
Thanks for the compliment, Chaya. My prose is perhaps giving a glimpse to my personality. What can I do? [flutters eyelashes playfully>
perfumeshrine - 28 10 06

I was apprehensive trying this one out. Now I think I want to get a decant off Ebay of this stuff to see if I could like/love(?)this one. Thanks Helg for such a wonderfully written review.
Armando ( email) - 04 11 06

Nice to see your comment! It is certainly worth sampling and getting a decant, especially if one likes orientalised orange blossom and a sweet base. The fruit on the top dissipates soon enough (although it’s very life-like for that period).
perfumeshrine - 04 11 06

Time for a momentary pause

MapJanJansson1650eikastikon

Tomorrow, the 28th, is a national holiday, related to WWII. Time to pause and think how lucky we are to live in relative peace and indulgence, perfume being such a big part of the latter.

Pic is a map by Jan Jannson in 1650 courtesy of eikastikon.gr

Happy Halloween



Many wishes to those who celebrate it! Be sure to wear something yummy and spicy!

Pic originally uploaded by clevercrow.

four comments

Same to you, m’dear !
I’m scarily spicy in Noir Epices today…
chayaruchama ( email) - 31 10 06

Thanks! I opted for Parfum Sacre myself.
perfumeshrine - 31 10 06

Two day’s late, but I’m classily understated in New York. suits the chill in the air.
Leopoldo - 02 11 06

We don’t hurry things around here, so thanks for your comment and yes, it’s lovely in chill.
perfumeshrine - 02 11 06

Un Lys: surrendering to fate


Lily is an unabashedly feminine blossom; lush, plush, deeply odorous, decadent, inducing a state of surrender.
The shape alone entices you to lean in your nose and inhale deeply closing your eyes.
It would be better to open them, however. Because past the loaded stamens of burgundy red, there is the waxy sight and smooth touch of the petals that is redolent of a woman’s skin.

Isabelle Adjani has such a skin, in the best possible sense. Alabaster or mother of pearl doesn’t begin to describe it. Flawless, pale and surrounded by the darkest frieze of ebony hair, she is a living Poe literary heroine. The romantic ideal exalted.
It is of gorgeous Isabelle that I think upon smelling Un Lys (=a lily) by Serge Lutens of Palais Royal Shiseido in Paris. Part of the exclusive range, after a brief limited time featuring in the line-up that is being shipped to the US, it was composed by nose Chris Sheldrake and is one of the fabulous florals that include the equally captivating A la nuit and the gorgeous Fleurs d’oranger.

Isabelle showed her romantic inclinations in many films; however the innocence of character along with the beauty depicted by Un Lys is best represented by her role in the Werner Herzhog film Nosferatu starring Klaus Kinsky (father of Nastasia Kinsky).
In this remake of the Murnau-directed silent film (which in turn was based on Stoker’s Dracula, but with changed names because of copyright held by Stoker’s widow at the time), Adjani lures in the lovesick vampire into her bed, enticing him until the “terrible dawn” rises and destroys the vampire, who literally dies of love.
Count Orlok, the vampire, was played by the actor Max Shreck in the original Murnau film and his name was borrowed by Tim Burton for the villain in his Batman II (a cinematic homage to German Expressionism visually) ; it figures…
If you still want to explore further, watch Shadow of the Vampire starring John Malkovich and a Willem Dafoe made-up to amazingly resemble the Count of the first film. (I couldn’t believe my eyes!)

Un Lys plays up on notes of lily and vanilla, a light touch that surrounds the petals and makes for lasting power on the skin. Upon opening the bottle the smell that emanates is velvety soft and mostly reminiscent of lilac, as witnessed by many devotees. Of course lilac is not listed as a note; neither does it yield a useful essential oil for perfumery, because the oil rendered does not actually smell like the living thing. Therefore an array of synthetics, such as Apo patchone, Lindenol, Nerol 800/900, Terpineol Extra and Dimethyl Benzyl Carbinol are used in substituting for it.
I have no gas chromatographer by my side, nor any conclusive testimony whether one of those ingredients goes into the production of Un Lys, but thought it might be a good idea to list them, as many people swear that they smell lilac when they experience Un Lys.
To me personally it is the slightly musky background, vibrant and fragile at the same time, which captivates me and contributes to my likening it to flawless feminine skin. The sweet backdrop of vanilla is just a touch, enough to make this cherubic.
Un Lys is the dying breath of an angel in heaven and you should encounter it with the proper respect and awe.

twelve comments

Dear Helg-
Didn’t you just nail it…
She, that film, and Un Lys , represent penultimate sensuality of the most languorous sort.
And don’t forget Adele H. !

Years ago, I had the difficult task of choosing only a few SL’s to bring back to the States, and this was one.
It can overwhelm a woman who is insecure in her femininity- the eroticism is so potent.
So glad we both love it !
I’ll bet Dinazad does, too…
She’s my kind of gal.
chayaruchama ( email) - 03 11 06

Chaya, indeed they represent a very feminine, sensuous ideal. A quality that has been mocked of lately with more vulgarised displays. Delicate eroticism and languor is to be treasured.
I am certainly refueling my bottle when it ends. Eager to see what Dinazad has to say ;-)
perfumeshrine - 03 11 06

Helg, you hit the nail on the head with the statement “an angel’s dying breath”. I adore Un Lys and have 2 bottles of it, usually 3 but I have already emptied one. I ADORE this fragrance!!
CHAR ( email) - 05 11 06

Thanks Char and welcome!Hope you enjoy the blog.
I adore Un Lys myself obviously and find it cherubic and sensual at the same time. Clearly out of this world…one of the best in SL’s line IMO.
perfumeshrine - 05 11 06

What a lovely review! And here I am – never smelled Un Lys! (sorry, Chaya, my sweet). Oh, I’ll just go off and wail in a corner until my bank account allows me to traipse off to Paris again and DEFINITELY will try it then…... sobs quietly but with great stamina
dinazad ( email) - 06 11 06

Oh dear, no need to go to Paris for that! You can always ask a european friend to do a custom purchase for you. The Palais ships to any addy in Europe.
In the meantime, if you really really want to try it, even I could send you a little sample. Just say the word.
perfumeshrine - 06 11 06

Dear helg,
thank you so much for your romantic ode to Un Lys. Your depiction is breattakingly beautiful.
Yours
lillie
lillie - 06 11 06

Dearest N, thank you so much for your compliment and am very glad you enjoyed the review. Un Lys is so magical it can only elicit the most romantic in me.
perfumeshrine - 06 11 06

Dearest, I am NOT going to shell out the exorbitant prices of the Palais for an unsniffed scent, especially since florals, no matter how ravishing, generally smell better in the bottle than they do on me. And especially in view of the joyous fact that I will be plonking down the plastic for a bottle of Borneo for my yearly pre-Christmas Palais treat (smells of griottes in chocolate on me….) any day now. And buying online is so desperately unsexy. I do prefer to scrimp and save for a regular jaunt to Paris(I live in Switzerland, so that’s quite feasible) and enter the hallowed lilac and purple halls where young men in extremely pristine white shirts don’t talk to you, they waft words in your general direction, and the atmosphere is so rarefied that SAs wear black gloves so they won’t soil the black lacquer of the lipstick cases they present to you for inspection. At least, you get a show for your your troubles (and money) there! But, if I may, I’ll take you up on your offer and beg for a tiny drop of the magical lily to try – so I can play one of the cognoscenti when next I sweep into the fragrance temple! (I’d better get a new hat for the occasion)
dinazad ( email) - 07 11 06

Dinazad, you have mail! And love your talk about the boutique.
perfumeshrine - 07 11 06

Okay, I’m not going to even contemplate competing with all the eloquent comments about this here fragrance, but allow me the luxury of brevity (I am a poet after all, we’re poor and aim for economy in words :D) –

Un Lys is pure sex to olfactory senses. Sigh.
Snarkattack ( email) - 22 11 06

I so agree with you dear G! Thanks for using your poetic gift for commenting on it.
perfumeshrine - 22 11 06

The wonders of amber

Amber is a fit subject to tackle in the colder weather. There are many misunderstandings about amber and hopefully we will dispel some of them here. Amber is a difficult term to describe in perfumery, simply because it has so many meanings. Amber has additionally become a generic term, resulting in us being able to find all types of oils sold as amber oil, when in fact they have no relation to the aroma of amber.

Essentially, there is no such thing as an amber essential oil. Essential oils are oils from plants in their purest form, distilled or otherwise extracted from a single plant species. Fragrant amber is a combination of several different botanical sources (or in ambergris’s case a product of animal origin, more on which later). There is no one plant from which amber comes from, although some claim it comes from a special tree growing in the Himalayas. Fir tree resin, in its regular, non-fossilised form is in fact used in perfumery and offers a rather sweet , warm and deep , sensuous smell that serves as a base to anchor the other ingredients that are placed on top of this less volatile ingredient.

"Amber" is the general term -according to the French system - to describe the perfumes that fall in the oriental group and have a warm , slightly powdery , erotic , animalic tonality in them. This has nothing to do with the actual ingredients, it’s rather a figure of speech, although usually the perfumes of this category do include ambery notes.

Amber oil also comes from the Baltic amber; the fossilized resin from a prehistoric tree called Pinus Succinifera, a pine species. Amber dust is a by-product of the fossil amber industry (which caters for jewels) and the material renders an amber oil through a process called destructive distillation of fossilized amber. The oil yielded contains succinic acid which is useful in health products, however due to its uninviting aroma it’s rather useless in perfumery.

Ambrette seed is another ingredient often mixed up with amber that gives however a musk note in perfumes. Coming from the plant Hibiscus Abelmoschus , the seeds are distilled to give a waxy substance that is then treated with an alkaline medium to give finally the "absolute”. The smell is slightly musky and soft, warm, peachy and snugly; used in many luxury perfumes.

Ambergris is the legendary ingredient often used in relation to amber (as ambra/amber is its short form sometimes, since ambergris in french means “grey amber”). It comes from a cured secretion from sperm whales; the whale secretes a substance to heal its stomach from the scratches of the cuttlefish it swallows when feeding. This gets out much like a cat’s fur ball and is left floating on the ocean for years. The floating part is what gives it its characteristic slightly salty and warm , sensuous smell. It is animalic in a subtle way and retains its scent for centuries, just like musk. The ingredient is rather sticky and gelatinous like, like a fat lump of grey colour at first; while when it dries it becomes harder like a fragile but hard resin. If we are talking about ethically harvested ambergris as opposed to ambergris from slaughtered whales( that goes through a man-made maturing process) it is tremendously rare. It was one of the most prized findings of sailors (there is a mention of it in the seafaring adventure film “Master and Commander: far side of the world”)
Its greatest attribute is its capacity for rendering a composition rounder, especially in oriental perfumes or in floral compositions where it melds the notes into one and brings out their best qualities. It clings on to fabric too, through repeated washings even, becoming ever sweeter with time. Therefore it is prized for its fixative power: the ability to anchor more volatile notes and make them last.
Most commercial perfumes today use a synthetic substitute, because the real thing is so expensive. Dioressence used to use real ambergris back in the day. Eau de Merveilles by Hermes is suppossedly one of the few that contain some raw ambergris , which is usually used in tincture form in perfumery due to its sheer potency. Creed is also insisting that they use real ambergris in their perfumes. Natural perfumers use beach harvested ambergris in some of their more exclusive or bespoke fragrances.

So what actually goes into the production of amber and ambery perfumes, you might ask at this point.

The answer is two-fold.
Natural ingredients are used to create an amber base without actual ambergris, meaning a perfume base that smells warm, erotic and sensual or simply an oil mix.
Usually these are:
1.Labdanum: Cistus labdanum or rockrose is a gum resinoid from the common in the Mediterranean rockrose bush. In the past a long double rake (ladanisterion) was used to comb off the gum from the beards of goats grazing on the bushes, especially in Crete, Greece. It has been used in incense since antiquity. Today the twigs and leaves are boiled to yield the gum. The aroma is the closest thing to real ambergris in the plant kingdom.
2.Benzoin: A secretion of the tree Styrax tonkinense, a tropical asian tree, in the form of tears, which is secreted when the tree is injured. Two varieties exist; Siamese and Sumatran, the former drier and more powdery, the latter sweeter, more caramel like.
Its aroma is sweet and warm and evolves into powdery balsamic.
3.Styrax levant (Liquidamber orientalis): Another resinoid from a tree, it smells a bit like glue with a cinnamon edge. It is important in the creation of amber chords and has a rounding effect.

Mandy Aftel in her book "Essence and Alchemy" suggests a simple amber base made from just three materials for the amateur perfumer: 30 drops of labdanum, 120 drops of benzoin, 6 drops of vanilla.
Usually other accent notes are used in amber chords to differentiate the result and make it unique, ergo the abundance of different amber oils in the market. Some of the usual ingredients to do so are vanilla, tonka bean, Peru balsam (sweet ambers), clove, cinnamon, Tolu balsam, sage, juniper (drier ambers), sandalwood, patchouli, olibanum (mysterious ambers), rose, jasmine or other flower essences in very small amount (more floral ambers).

The big perfume manufacturing companies (not the designers or the cosmetics companies who label their name on them, but those who get the “brief” and go in the lab to create them) have patented their own chemical ambers for use in their perfume creations. It goes without saying that in order to find out what your favourite perfume contains you have to find out which company is responsible for its creation. Those amber bases fall into three categories:
1.True ambers: Those include Ambrarome Absolu by Synarome, Ambrogène by Roure, Ambergrissol by IFF, Ambré B.V. by De Laire and Fixateur 404 added to Grisambrol by Firmenich.
2.Ambers from labdanum: Those include Ambreinol and Ambregris synthetique by Givaudan, Grisambrène by Firmenich, Ambre Synthetique by Naarden.
3.Pseudo amber (which is closer to opopponax really): Those include Ambre 53 by de Laire, Ambreine Samuelsom by Firmenich and Ambrène by R.Sondes.

The issue of amber is a fascinating one and hopefully some of the more obscure aspects of it have thus been lightened. It is important to know what is at the core of a fragrance, however it is our nose and limbic system that finally makes the decision for us. So, wishes for a happy amber hunting!


This article used some data from the archives/catalogues of the perfume companies mentioned, Mandy Aftel’s "Essence and Alchemy", Eden Botanicals and Ayala’s "Smelly blog". Thanks to all.

six comments

What an enlightening and though-provoking post. It nicely rounded out what I knew, and what I thought I knew. Thanks Helg.

I have a love hate thing with amber. I can appreciate something pure and direct (l’Artisan) but rarely want to wear it. I admire Ambre Sultan, but find it too heady by itself (and I guess I mean headachy there – I love SLs, but this one does strike me as a base with some strange unrelated stuff going on in the top notes – great with chypre rouge though, as per the delightful Chaya’s advice – love you!). I’m really enjoying Ambre Narguile right now – perfect for cold crisp days, and I guess because the amber is part of the medley, rather than the dominant force. This’ll strike me as way too sweet at some point though, I don’t doubt. I’m also waiting for a sample of Ambre Russe to arrive – this sounds wonderful, although if it dissolves into simply amber, I’ll be disappointed.

So, as you can see, I’m hunting an amber love. Any more suggestions?

It’s funny that actually labdanum, benzoin and styrax are three of my favourite notes…
Leopoldo - 05 11 06

Thanks for your kind words.
Amber is a weird thing for me too. I appreciate it best blended and not straight up.
I had high expectations of Ambre Sultan myself, but found it too sharp for me. Ambre Narguile is more like a dessert than a perfume to me, which is why, although I love it, haven’t purchased it. L’artisan’s was too single-minded.
Have you experimented with I profumi di Firenze “Ambra del Nepal”? I find it really smooth and easy to wear, the easiest so far for me.
Also I have a fondness for the original Obsession for men (and the women’s Sheer) which is mostly amber anyway. ;-)
I have recently come to appreciate Fifi, but it’s also the tobacco there that does it magic. However, do try it. It’s not as frilly as it looks!
perfumeshrine - 05 11 06

I’ve read about ambra del Nepal on MUA – where the hell does one get it in Europe? I’m going to refamiliarise myself with your other suggestions…
Leopoldo - 05 11 06

You could mail parfumania.it (their mail is info at parfumania dot it) and ask if they carry it or if they take orders.
It makes me angry that my local chemist’s carries the more obscure Speziali Fiorentini and not this line.
I’d be very interested on your take on Fifi, btw.
perfumeshrine - 05 11 06

Okay… I’ll get a sample of fif in my next order… wherever that might be. and thanks for the tip.
Leopoldo - 06 11 06

You’re very welcome.
perfumeshrine - 06 11 06

Perfume advertising: multimedia technology to our benefit

The issue of perfume advertisements arises from time to time, with mixed results. Usually it has to do with the shock value of something or the sheer ingenuity of advertisers who come up with catchy phrases and images to embed an idea in our minds for ever. Although print ads have their merits and I will devote entries on them in the future, I think it has been already done so I have been trying to expand into the multimedia world of TV and theater commercials. In the interest of accomplishing that I have compiled a great annex of commercials on my main info site, Perfume Shrine, and it will appear soon on-line (patience!). But first I wanted to discuss the matter here, so the next few entries will be devoted to the analysis of perfume advertising with the provision of commercial clips. I have of course decided to edit and not present all the clips; I just chose the most memorable ones and those which serve the purpose of illustrating my points.

Perfume commercials and their study shows the evolution not only of the deviousness in advertising or the images that capture each generation’s fantasy, but also the emergence of different aesthetic values based on the zeitgeist and the artistic contribution of celebrated individuals in their respective fields. This aspect is fascinating, aggrandizing the subconscious and examining how tastes differ between various cultures. Naturally, the sources of perfume advertising stem from two main sources, the US and Europe, so the contrasting and comparing is in most cases done between the two. Contemplating the schism between the two cultures over years of advertising, one realises that it is not that great after all, at least in this particular field, since people have been influenced by one another. Of course there are also examples of marked differences both in cultural sensitivities and in chronological advancement, especially since the AIDS epidemic which almost eliminated public displays of eroticism in the media, as well as the trend for “clean” perfumes and the newly fanged “celebrity perfume” which influenced advertising on its own by grafting the center of the commercial from the fantastical and fictional to the famous individual who represents a specific association already in the consumer’s mind. Nevertheless, each commercial stands on its own and has its merits and its flaws.

The first series of clips I was interested in exploring was Chanel’s for her iconic Chanel #5 perfume. It is a prime example that exhibits the evolution of aesthetics and advertising admirably, while all the while transpiring the message of a perfume imbued in fantasy, rather than reality. Chanel #5 has always been a miracle of marketing. From the tales of Coco Chanel herself who supposedly sprayed the perfume in theaters and shops to garner attention and public awareness and who also gave small batches to her most exclusive clients, this perfume has stood the test of time not only on the merits of its mesmerizing jus, but also because the choice of bottle, packaging, colour coordination and overall presentation has been impeccable over the years. The first clip I found on this one comes from a UK ad in 1970. Watch it clicking here A haphazard meeting of a man and a woman in an art gallery. From the quite awkward  event, characters dressed in the wide pants of the era (and yes, the lady is wearing them as well, as a symbol of emancipation) to the makeup and the stylized coif, the images progress in a cinematic flash back of the lady preparing for her day carelessly applying some Chanel #5 while chatting on the phone, her Afgan dog on the white sofa that matches her outfit; while at the end, it’s Chanel #5 that has provided the trigger for the romantic tête-à-tête in the sunset, when the lady is wearing a gown (so we know romantic time is coming) and her hair in an updo. The notion behind it is devious in that it insinuates that Chanel#5 is both sophisticated enough for an art gallery setting for a modern smart lady of means but also for more intimate moments.

Next comes the classic image provided by the artistry of british director Ridley Scott in 1979. The whole concept is exquisite: the woman is lying on the pool, with a seductive and dreamy voice-over: “I am made of blue sky and golden light and I will feel this way for ever”. The image of the airplane soaring in the blue sky, casting the shadow of a shark in the pool momentarily and then the man across swimming to her, aggresively one might say, while she languorously drinks up the sunshine, bronzed and made-up vividly in red and grey blue, has been embedded to the subconscious of anyone involved in perfume; even Chandler Burr's who used this image for another perfume review recently in his column. This proves the artistry and cunning of the concept. “Share the fantasy” the tagline ends and it is indeed a fantasy that transpires through watching the clip. Chanel #5 is again the perfume of indulgence and luxury (private pools being a scarce commodity back then), the escape to other worlds for people in the UK and colder climates, who dreamed to be in a tropical paradise and yearned for a setting of this kind.Watch the clip clicking here

The next clip in the chronological series is also made by Ridley Scott, in 1980, who here again uses the elements of the luxuriant vacation spot, the blue waters and the sparseness of composition. All the while the old song “Sea of love” plays in the background. Carole Bouquet, then face of Chanel #5, is decked out in classic austere black, with a wide rim straw hat, also black, and a black one-piece swimsuit. Très chic in her red lipstic, an exclamation point on the white canvas of her skin and an invitation to sexuality. A close-up on her shoes reveals the brand name Chanel, while her white earrings also bear the logo of the brand, so as the viewer never mixes this up with anything else. The setting seems to be a private house in Cote d’Azur or Capri, all Mediterranean colours (of which Scott is very fond of, for those who know). A well suited man comes down a boat (which is odd, but maybe we could bypass it, as it might want to convey an image of authority and financial power)  and as Carole leans back her big hat providing an exquisite “cadre” for the shot, they kiss. It’s only at the last shot that we realize that the pool is also shaped in the shape of Chanel #5 bottle. The exact same tagline of “Share the fantasy” (spoken in the french accents of Carole) finds its master in this admirable clip. Watch the clip clicking here

Following is a clip from the French director Luc Besson and eerie, wonderful music by Danny Elfman (Tim Burton’s sidekick, if that tells you anything; this is from the film Edward Scissorhands). This one is actually my favourite of all the Chanel #5 commercials to date, if only because it brilliantly plays on the Little Red Riding Hood tale and the eroticism and naughtiness associated with it psychologically. Estella Warren dressed up in red and shoed in red dancing shoes enters playfully and mock-innocently the big vault where #5 is kept, the walls all quilted as a nod to the famous Chanel bags; from the plethora of bottles she picks one, lovingly holding it for a sec and luxuriously applies some drops on her neck. Picks up the bottle and places it in her straw basket lined in plaid cloth, to further drive in the point of the tale; while the unmistakable form of a wolf comes from the corridors following the thief Estelle, who finally dons her red cape and hood and opens the vault to the great city that lies beyond, Paris, the Tour d’Eiffel on the background, majestic, lighted up in the night. She makes an authoritative gesture to shush the wolf, who obeys, undoubtedly enslaved by the magical feminine fumes emanating from her. She goes out into Paris, the great unknown, city of wonder, ready for a greater adventure, while the male wolf is wailing into the night. Watch the clip cliking hereWhat a masterpiece, what use of imagination….I am trully enslaved. I actually bought again some Chanel #5 after this, I have to admit. This is the power of advertisement. It not only lures you to consider something as desirable and necessary when it might not be; it can be so cunning as to make you buy something as an endorsement to the great sense of style the brand possesses, as if you become a conspirator, an accomplish to a tale of mystery and naughtiness. Ah…these are the great ones! There is another splendid version of the tale, again by Besson, but I have kept that one on my extensive list for further viewing, for those interested.

The latest commercial for Chanel#5 is testament to both what great filmmaking can do and what the limitations of fantasy might be. Directed by aussie director Baz Lurhman, starring Nicole Kidman as the undisputed protagonist of our collective consiousness, decked from head to toe in Karl Lagerfeld couture for Chanel, and brilliantly set to the completely magical score of Clair de Lune by Debussy, it runs a whole two minutes and looks more like a regular film than a perfume commercial, earning it the tagline of costliest commercial to date.  I won’t try to recount the plot here, as it would spoil the climax, suggice to say that Nicole plays the role of a dancer who disappeared and is chased by the paparazzi, meeting an unsuspecting dashing male in the taxi she enters to escape them. Watch the clip clicking here Everything in the film speaks of romance, memories, the imprint of an ill-fated love affair, the luxury and grandeur of someone who is obviously at the top of the world, as is indeed the building on which Nicole and her lover consummate their affair. Everything has to do with catching the moment and making it last for an eternity and this particular angle is not only prime for catching an advertiser’s eye but also the consumer’s who wishes to impart lasting impressions via the most ephemeral of adornments, perfume. In a nutshell the dream of immortality, if only in the memory of a loved one. However this commercial, when contrasted with the previous one, shows a lack of naughtiness (despite the effort on Nicole’s part to convey it with her body language and face expressions on occasion) and less imagination applied, because the situations although majestic and in the sphere of the super-famous do seem tangible and rooted in reality. This I think is the only "flaw" (if one might be so bold as to use such a term) of this last commercial and the reason it is not my absolute favourite in the Chanel #5 series; nevertheless it is always a joy to watch and not to be missed.

Next I go on to critique more controversial stuff sure to elicit response. Stay tuned.

six comments

Outstanding blog entry today! I loved watching these again and reading your critique. These commercial are masterpieces. The last one cracked me up with its over the top romanticism.
IrisLA ( email) - 06 11 06

excellent entry in an excellent blog for those who love all things perfume
and may I share a bookmark I have on “deciphering” ads

http://lumen.georgetown.edu/projects/pos..
sillage - 06 11 06

Thank you IrisLA , I found them very worthy in their way, all of them. Chanel has really put some thought in their advertising, it’s obvious.
perfumeshrine - 06 11 06

Sillage, thank you. The link you provided gets me to Lacan and Althusser material, so I can safely say I am spoiled. Thanks so much!!
perfumeshrine - 06 11 06

Maybe i should not read your entries… backwards! ;-) Thanky for that wonderful critique!
Nina - 06 12 06

You’re very welcome Nina and it’s always a pleasure to see you comment, dear. Glad you enjoyed it! :-)
perfumeshrine - 06 12 06

Perfume advertising 2: the boundaries of fantasy (multimedia clips)

ChanelCocobyJeanPaulGoudeimagesdesp

In my previous entry I got the ball rolling and discussed the merits and progression of Chanel #5 commercials in an effort to elucidate what fantasy can do for advertising purposes when done stylishly. Perfume advertising’s power lies in its ability to make us dream, to yield in escapism bringing into play an array of male and female types from mythologies which meld standard notions of what man and woman stand for. Those types address the natural and essential aspiration of consumers to partake of a desired personality. This takes either one of two possible ways: to be different, that is to become the person we would like to be; or, to be oneself, to affirm the person we believe ourselves to be. Of course fantasy is not exclusive to Chanel #5 as today’s post is going to show. There are other commercial clips aired on TV that have relied on the exploitation of sublime ideas far above the normal realm of what a perfume conveys, which would be smelling good.  In this domain Chanel does excel it seems as they really do give a thought about it and they employ only top-notch professionals. The results speak for themselves.

Proof for that is one of their greatest commercials to date, the classic one for Egoiste, a men’s perfume from 1990. The commercial is brilliantly set to Prokofiev’s music from his ballet Romeo and Juliet “dance of the knights”. The magisterial, eerie and ominous score opens the scene when women shot in black and white cry and spell curses on the egoist male “hero” who has been tormenting them, daring him to show his face.  As soon as a male hand opens one blind in what looks like a luxe French hotel, leaving the bottle of the Chanel product on the sill, the film turns into colour and the women enraged at his arrogance to show up so provocatively bang their shutters crying out “Egoist” with all their might. It is worth noting that all gowns are designed by Karl Lagerfeld, not two are the same, but also even the interiors of the briefly glimpsed rooms are all decorated differently.This is no typical advertising, in that it does not try to present any desirable trait on first reading, in compliance with the very imaginative use of the perfume’s name, which otherwise would guarantee its flop. The male protagonist remains unknown as we never see him fully, but his exploitations, although of a dubious moral substance, create a sense of primitive male pride in conquering in the stakes of female hunting.This consolidates the stereotype of a male Lothario who appears just in time that women have established their prowess in the workforce and perhaps feel the need to regress in their more feminine role of the hunted. The French have always depicted their female role-models in their advertisements as passive anyway, the myth equivalent of Venus in contrast to the independent Diana of the American prototype. If the advertising seemed daring and provocative enough in its depiction of the sexes, it is a testament to its artistry that sixteen years later Egoiste is still with us, a wonderful men’s perfume chosen by discerning women even for themselves, set to a terrific commercial that has written advertising history single-handedly. Watch the clip clicking here

Egoiste had a follow-up flanker perfume, Egoiste Platinum in 1994 that followed the concept of the male egoist of the previous commercial. This time it reprises the male hero who is battling with his alter-ego or consience, shown as a domineering force of a shadow on the wall taking life of its own and speaking in a voice over that insists he is nothing but an egoist threatening to take his place. The man takes a beating and then retaliates. Set to the same musical score and brilliantly shot, it is somehow tamer as it takes back much of the force of statement the original did about an undesirable (or is it?) personality trait that cemented the reputation of the first commercial’s character. As this aired in mid-90s, a time of political correctness and the perfume itself was made with an eye on the huge American market (where indeed it is more popular than the original Chanel fragrance) it shows the time frame in which it was conceived in plain sight. Still, it is imaginative and superbly executed. Watch the clip clicking here

Next in our discussion of fantasy in terms of perfume advertising comes the controversial and rare gem of Obsession by Calvin Klein in 1985. This clip comes from before Obsession became tied to overt sexual provocateur imagery painted with Bruce Weber’s aesthetic and certainly long before the Kate Moss anorexic ads of the mid90s. It aired briefly because of pedophile overtones that aptly tied with the effulgent tag line “Love is child’s play once you’ve known Obsession”. It cost it swift termination though and an ingenious spoof acted out on Saturday Night Live for “Compulsion”. In this clip a young boy of no more than 12 is reminiscing about a young woman who seems to be the object of his obsession, unattainable and therefore desirable, an idol for his worship, for which he wonders if she was real or whether he invented her. the inclusion of chess scene conveys a celebral quality as well, also being a scheming hint that requires thought. The young female model is wholesome and at the same time mesmerizing in a peculiar way, without ever becoming vulgar. The models all wear the classic casual-chic neutral palette of Calvin Klein with plain yet somehow distinctive tailoring that helped Klein become a force in the American fashion scene. The female protagonist, a Diana-like effigy in her slender athletic physique and stance manages to instill desire and yearning, making us want to become such a powerful impression on someone else’s mind as well. Of course the choice of an adolescent boy over which she exerts her power might be attributed either to advertisers being hesitant to completely overturn the tables and show female dominance over a studly mature male or else a penchant of Klein for adolescence and the provocation angle this offers. We might as well consider the equally controversial print campaign for his Jeans line at the end of the 90s, when adolescents posed in sets that resembled 70s pornographic photos from gay magazines. That one raised hell as well earning it banning. It is safe to assume that Calvin Klein has always cleverly capitalized on sex and its implication, pushing the limits on many of his ad campaigns and yet, his outlook and aesthetic although daring and challenging has not become vulgar or common like campaigns of late, Tom Ford’s direction for Paris perfume for Yves Saint Laurent for instance or Dior Addict displaying acres of glistening naked skin. Klein did show skin a lot, especially in the carnal decade, but somehow (perhaps naively) you got the impression that he really did like the images and did not only do it for the bucks. Watch the clip clicking here

Speaking of using sex as a selling point done in a completely fascinating way can be witnessed in the following Shalimar by Guerlain commercial. Rare and coming from 1984, it exploits the rich history of this legendary scent by genious Jacques Guerlain. Named after the gardens where a royal tale of love bloomed resulting in one of the greatest monuments on earth, the Taj Mahal, Shalimar has from the start been inextricably tied to seduction and oriental mystique. Said commercial is distinctly 80s in its imagery, using the glamorous and sensuous images of that time frame and a brief retro shot of the Prohibition 20s in sepia, reminding as that Shalimar is “as close to forever as a perfume can go” ( the most fitting tagline ever!). Set to what sounds like a Chopin Nocturne (although I haven’t checked, so I might be wrong) it creates a mood ripe for romance, galvanizing our imagination. Racy and yet tasteful, from sucking on candy to the purring voice-over, from the wet splashing on a fully made-up face that was oh-so-now back then to the shot of a foot fetishly shod in a high heeled sandal, it manages to make women and men alike dream about seduction and sensuousness, achieving an esteemed place in my mind as one of the most memorable commercials I have ever seen. Watch the clip clicking here

To come full circle, no other than Chanel again for Coco perfume for today’s last play on fantasy. Shot in France in 1992 by Jean Paule Goude, it is perhaps the most surrealistic of them all and the most masterful in its subtle but powerful subconscious message. It involves the birdcage in which a swinging Vanessa Paradis is the rare enslaved bird of a rich plume whistling melodiously when the drops of Coco are spilled by a gloved hand; the thunderstorm cracking outside the Parisian apartment, the ghost of a woman who looks like Coco herself viewed briefly in the end in a white classic suit, crossing the leg by the window in a pose of defiance and utter chic. As Coco has been advertised with the line “l’esprit de Chanel” (Chanel’s spirit, as it was inspired by her baroque appartment) it uses both wordplay (as spirit connotes both personality and liquid) and imagery to drive the point home. And it succeeds admirably. The inclusion of a white aristocratic pedigree cat, watching the caged “bird” come to life fascinated is a playful touch alluding to luxury but also possibly male attraction in the traditional hunter role, in a superb clip that makes the viewer want to awaken the hidden side, the singing side, the one talked about in the poem by Maya Angelou, “I know why the caged bird sings”.In such a commercial the limits of fantasy are so much challenged that it becomes a tale in itself, living the viewer enraptured in a reverie of unsurpassed mastery. Watch the clip clicking here

Next post will tackle the difficult subject of gender play in advertising.

four comments

You have to love youtube!

Almost as much as I love that first Egoiste advert, in spite of its portrayal of women as passive-aggressive and men as lotharios…. Or maybe because of it!
Leopoldo - 09 11 06

Indeed Youtube has been a reminder of so many of my favourites over the years (and a couple I hadn’t seen before, which suprised me pleasantly) that I thought lost for ever.
The first Egoiste is both a terrific frag and a masterpiece of a commercial. Indeed it plays on our worst sterotypes and it does so very artfully! Chapeau!
perfumeshrine - 09 11 06

Dear, do you remember the ad for No.5 with the red riding hood taming the wolves? i think it was by Luc Besson…
Adorable..
:-)
Thanks for your great article!
Nina - 06 12 06

Nina, dear, thanks for the encouraging words.
As you might have guessed by now, yes, I do remember that greeeeeat Besson ad, which I included in my Chanel#5 ads article.
http://perfumeshrine.fortunecity.com/blo..
perfumeshrine - 06 12 06

Perfume advertising 3: gender play (multimedia clips)


The issue of what differentiates female from male idiosyncrasies in general is complicated enough. In perfume terms the composition of different formulas for the two sexes (roughly floral and oriental for the ladies, woody and citrus for the gentlemen) is a fairly recent phenomenon, dating from the dawn of modern perfumery in the end of the 19th century. Up till then, there was pretty much lots of leeway for men to delve in floral waters of the Victorian era or even the rich civet and musk laden compositions of the 18th century decadence. The issue of how male and female attributes translate in the iconography of perfume though is worth investigating for its many surprising facets.

Here today I decided to delve in some perfume commercials that redefine the role of gender as we know it.
The 70s were the years when it was acceptable for the first time after many long years for a woman to appear in pants. Up till then, emulating a man’s wardrobe was considered outré and not to be encouraged. In upscale restaurants and hotels in the 60s, time of the mini, it was customary to ask ladies in pantsuits to remove the pants and just wear the long jackets as dresses. Katherine Hepburn in her signature slacks was repeatedly asked to use the staff hotel stairways when going to see Spencer Tracy some years prior. In that regard, the first ad for perfume that showcased this new freedom was Charlie by Revlon. Codenamed “Cosmo” while being developed, as this was intended for the young and liberated Cosmopolitan readers, that magazine being full of women’s liberation articles back then besides the tips for better sex; it then got named Charlie from the first name of Charles Revson, owner of Revlon. The face of Charlie was Shelley Hack whom you may remember as part of “Charlie’s Angels” TV series, here with Bobby Short. Watch the clip clicking here
Indeed watching the commercial, Shelley dressed in a shiny satiny ensemble of pants and shirt, with a matching little hat on her short bouncy do, it takes a close up to see that it’s actually a female. The fact that she is thin and with no discernible décolletage makes it even more risqué. As she sprays the perfume on her neck while in the car before getting out at her destination we get a glimpse of what an emancipated woman is like; driving, wearing the pants, getting alone to the place she is invited. There is no need for a man to accompany her. She is the man in her life. So recent commercials compared to that seem to tie women to their traditional roles of either homemaking material (pretty, happy) or dangerous fantasy (aggressive seductresses). But that is as much a societal phenomenon as to warrant a separate article of its own on another venue.

Many years later it was advertising provocateur Calvin Klein who brought homosexuality in the mainstream with his memorable commercials. As an aside when talking about the issue, please note that it is males of such a preference who feature prominently in the ads, not women. This may have to do with more homosexual men being involved in the media in the first place (and we all know the designing world is full of them), but it also has to do with the taboo of female homosexuality in advertising as well. For some reason, women in advertisers’ minds should be seen as dynamic, but not butch, aggressive as they are often depicted in the sexual arena, but not manly. I guess it has to do with the male mindframe being deeply disturbed by the idea that a woman renounces the attributes that make him the center of her universe, even though he may renounce those that make him desirable to her! Egotistical though it may sound, men seem flattered if women are concentrating on them. Homoerotic female images are desirable – and intensely so- only if they entail a man eventually and only if the ladies in question outwardly look very stereotypically feminine. To revert to Calvin Klein though, his commercials exploit the homoerotic ideal to the max. A series of commercials for Obsession as well as Eternity used photographer Herb Ritts as the vehicle for an aesthetic that was distinct in an American way.
To witness, these 4 short clips for Eternity for men from the 80s, featuring the exotic Shana Zadhrick as the female presence in an otherwise male territory, which idolize the male physique, sculpted during long hours at the -then- temple: the gym. The droplets of water on rippled flesh, the eroticism of swimmers’ bathing suits, the movement that is resembling diving. Everything speaks of the promise of a different erotic experience.
Watch the clip clicking here
And then of course we have the cheeky ironic representation of Le Male by Jean Paul Gaultier. The theme is reprised in a tongue-in-cheek way (as Gaultier takes himself far less seriously than Klein) and the sailor and his uniform, both a nod to a popular homosexual icon and Jean Paul’s favourite matelot top as well, make their appearance in ads that emanate a playful mockery. Le Male the jus is full of the traditional male note of lavender and yet it is so sweet that it has a candy like tone, like only someone who is totally oblivious to rules of propriety is capable of carrying off. In the following commercial Gaultier not only depicts the sexual deviant of a sailor, but dresses a woman in the sailor uniform -shot from behind, walking in what seems a bar full of such sailors- in a transvestite effort in reverse, having her kiss another male, only to reveal that underneath her clothes she is corseted in the traditional attire of her sex from long ago, to match the torso of his eponymous feminine scent, known as Classique. It is important to note that the ad refers to men and the eternal female. Even openly homosexual men have their prejudices about women I guess, or perhaps they have had strong female icons in their environment shaping their views on the subject, as in Gaultier’s case with his grandma. Watch the clip clicking here
In another Jean Paul Gaultier commercial, this time for Classique only, several models sit on a table talking about l’amour (love), differentiating in attire and image as day and night, one of them being the androgynous Eve Salvail, a Canadian model with a tattoo on her shaven head. The old woman suddenly and briefly morphs into Gaultier himself, as if the designer wants to remind us that some part of his grandmother's spirit which inspired the perfume still lives in him. Whatever, Classique is a very feminine scent. Watch the clip clicking here


While at it, you can witness the difference in perception of what is appropriate and what is not in the iconography of these two similar print ads for Paris by YSL, under artistic direction of Tom Ford. The top one is the US version, nipples covered and the effeminate face of the guy cut from the photo, only the cuff hinting at a ménage a trois. In the European version, shown here, however, such niceties do not cut it and the whole deal is laid bare –pun intended- for readers. Pity Paris perfume which used to be viewed as elegant, it now has earned a reputation for racy.

Last but not least, Calvin Klein again plays the gender bender with his masterful commercial "Altered States" (which reminds me of a William Hurt starring film) for both CKone and CKbe. The diaphanous and black bottles respectively are used in brilliant effect for a morphing computer play that emits a weird and truly wonderful vibe that compels the viewer to watch the clip over and over again. I find it seriously cool in its androgyny despite the eerie factor. The limits between the sexes have never been thinner and the interplay between the two is evinced in the unisex jus of the two perfumes which represent two different moods, but never two different sexes. Watch the clip clicking hereThe 90s heralded the cult of the unisex, or euphemistically called shared perfumes and the commercials that played upon this were many and varied. In my opinion this is the most memorable and worth watching one. What the future brings is anyone's guess.

Next post will revert to softer, more romatic notions and the discrepancy between image and smell.
Pics from imagesdesparfums.

two comments

I wrote a long comment. It contained a blocked word. i’ve no idea what it was! I changed everything that was remotely risque! what a pity.
Leopoldo - 09 11 06

Oh, that IS a pity and sorry about that. I found that g@y is blocked so used homosexual. Might help?
Mailed u at POL.
perfumeshrine - 09 11 06

Perfume advertising 4: discrepancies? (multimedia clips)

Exploring the avenues of perfume advertising, especially in commercials to be viewed on TV, one shapes a particular assumption of how something would smell, coaxed by the imagery and setting of the commercial. Often there is some discrepancy witnessed between what is expected and the actual olfactory experience. Especially so when there are famous faces or egeries involved fronting the perfume.

On a nostalgic trip down memory line, Soir de Paris in a very old commercial, from 1958 to be exact, shows us the rapport between jus and image that existed initially. Soir de Paris by Bourjois is known as Evening in Paris in Anglophone cultures and the olfactory profile is a very refined aldehydic floral that has a touch of the Parisian melancholy and sense of glamour. In its vintage form it stood as a very elegant and lovely representation of everything that joyful Paris evoked in the imagination of countless American women, especially after having seen the classic film "An American in Paris".
Today, the Vermont Country Store is touting its stock of original Soir de Paris and everyone may have a slice of that glorious imagery of French women preparing for a Parisian outing in their strapless gowns and dainty high-heels. Watch the clip clicking here
Those days are over however. Very soon the visual aspect of a commercial went on to a completely different independent track, often creating images that do not correspond to the olfactory response of uncorking a perfume. Case in point is the following commercial for Poison from the mid 80s , when this perfume grenade initially launched to be the object of derision, huge sales and eventually legend. In the commercial a lady dressed in tailored clothes in the purple hues of the perfume’s bottle is sitting head tilted romantically, drapes being drawn as if to signify a new start, a revelation or a concealment.Watch the clip clicking here Suffice to say that the bombastic juice that lurks inside that insidious purple bottle is radically different to what one might think watching those visuals. A potent, venomous elixir of sexual emancipation and witch-like power, it manages to make lovers and haters and nothing in between. Sadly this is hard to find today in a world in which the visual has become significantly more aggressive, while the olfactory has become astoundingly tamer. Contrast the above with the recent black panther commercial for Christian Dior Pure Poison and smell the respective jus and you will know what I mean.

Romantic images however do have a power on their own, corresponding or not to the perfume’s aroma. Such a romantic commercial is one of my personal favourites from the early 90s (around 1990-1992) for LouLou by Cacharel. I have already elaborated on what makes LouLou the perfume so evocative for me, but the advertising has played a major part in this as well, being inspired by Louise Brooks and her Lulu role in Pabst's film. The bluish tones of the film, paired with the insouciance of the young girl who talks to the camera is endearing and makes us view the perfume under the lens of an insouciant, unaffected girlish seduction. Which is not far off the mark of the perfume’s intent.
Watch the clip clicking here

The following commercial for Champs Elysees by Guerlain however is again in contrast to the jus inside. Shot in black and white on the eponymous Parisian street with gorgeous Sophie Marceau as the protagonist who exits a car stopping abruptly taking with her a bouquet of roses and a sac voyage to march off angrily and then self-awardingly on the famous street, it is too cinephile and hinting at a background story.
The effect is greatly augmented because it features one of the songs that would best illustrate an insinuating and dark perfume: Glory B0x by Portishead. The music is so suggestive that it would be great underscoring trully dark, biting frags such as Poivre by Caron or Ambre Sultan by Lutens. The tagline of “life is best when you write the script by yourself” is meant to evoke exactly a cinematic reference and independence. However the jus of Champs Elysees is oblivious to such scheming and trails off in candied blackcurrant buds and mimosas tumbling out of its sunny coloured bottle. Too tame by half...Watch the clip clicking here

To finish this exploration of the correspondence between visual image and perfume composition, two last examples. One is of a commercial capturing the essence of the perfume, that of Sicily by Giuseppe Tornatore featuring the beautiful, expressive as a weeping widow Monica Belluci, an uber-woman if there ever was one. A perfume that is indeed quiet, but not undistinctive; cosy, old fashioned in its way, soapy like the white linen of a neorealistic film’s heroine. It did not manage to be a best-seller, but the connection between what seems to be a very Mediterranean concept and its scent is masterfully accomplished.Watch the clip clicking here And then there is the aggressive luxe of a baroque mansion in which strides stripping all the while the statuesque Charlize Theron for Dior’s J’adore. Although the presentation and imagery is one of opulence, J’adore is no more than a nicely put floral with violet, orchid and rose and scattered fruity touches on top. Certainly not the super exclusive thing alluded to. But a brand of a reputation for luxury and with a couture show to support had to go to extravagant lengths to cement the opulent touch in our minds. And Charlize’s commercial was indeed very successful in that regard. Because who wouldn’t want to emulate her? Watch the clip clicking here

Next post will be really funny, guaranteed!